The Legend of Ethan
In 2000, Ethan discovered that beer tastes its best precisely at the
temperature of melting ice. After
pondering this magnificent truism over a few refrigerated beers
and a few beers from his ice filled rolling cooler that's never
far from his side, Ethan made his magnificent discovery while
taking a major beer-leak in one of those urinals filled with
ice at the bottom (now known as the Pee Heard Round the World™).
Ethan ran from the bathroom, made his first Slurry of Ice and
Water™, Battomi was created and the world of beer (and
drinking was changed forever.
Battomi™ Urinal: The
urinal at which Ethan stood and first conceived of that
Slurry™ method of making Battomi now stands in the
Battomi™ Hall of Fame at Battomi's headquarters in
Bob's back yard in Milwaukee, Wisconsin, site of BattomiFest™,
which has been held annually since the summer of 2000 for
11 days beginning the last Thursday in June.